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“
Trust is a very important
key in selecting who you want
to guide you through those
important moments in your life,”
he said.
Trust in a jeweler is also
important when it comes to
keeping up with trends, Stubbs
said. And trends can change
quickly in this industry.
“
Trends and styles change all
the time. Something can be in
vogue one day then when several
items in that style have been sold
it moves on to something else. We
try to keep up and I think we do
a good job with it,” he said.
That is true of any jewelry,
not just engagement or wedding
rings, he added. “Necklaces,
bracelets, earrings — they all
have their styles and they change.
Women want to be in style, for
the most part. We’ve been selling
items with a little more color
lately, for example. But that could
change tomorrow,” he said.
Woolsey said white gold or
any white metal is most popular
today and an antique look also
is trendy now. “We keep up.
We have to; it’s a competitive
business,” he said.
It’s also a fun business. “How
can you not enjoy making people
happy?” he asked.
Said Stubbs, “It’s an interesting
business, to be sure. But it is a lot
of fun because usually people are
buying something from us that
is for a happy occasion. We like
helping to make somebody else
happy.”
Bob Woolsey, co-owner of Jones Bros. Jewelers in Peoria, holds a large stone in his store.
It is not a real diamond, he said.
