R
ecently a potential advertiser to
The Peorian speculated that his
ad, if purchased, would not be seen
by anybody. His reference was that
nobody reads our magazine and that
it is going the way of other printed
material in Peoria.
I will admit I was perturbed by
his comments, but when I stopped
long enough to think about it, he
wasn’t far off the mark. Circulation
of newspapers is down here and
everywhere and largely because of
that and the still-sluggish economy,
advertising spending is down, as
well.
Advertisers have less to spend
because of the economy and
therefore, they are being choosy about
where their dollars will be used.
They want to reach the maximum
number of people, of course, which is
why television is getting most of the
advertising dollars these days.
Just a couple months ago
Numero
,
a
quality magazine devoted to covering
the arts in Peoria, ceased publication
after seven years and 84 issues. It
was sad for all of us in the publishing
business, but it wasn’t a big surprise
what with the advertising drop off.
What does it mean for the rest
of us? It means we work that much
harder to produce something people
want to read. The newspapers in the
area have depleted their staffs to the
point they cannot cover some stories
as thoroughly as before, which leaves
room for publications like
The Peorian
to pick up the slack in areas such as
human interest features, historical
features, coverage of not-for-profits
and the arts.
Our website,
,
goes even further and brings you
stories you will not likely find in any
publication in the area, such as book
reviews, local movie reviews and
the musings of some of Peoria’s best
writers. We have local technology
stories, as opposed to wire stories;
that means they are written by people
you may know and can connect with
on a more personal basis. We have
stories about Peoria area history and
each one will likely reveal something
our readers didn’t know.
We have writers giving our readers
first-hand accounts of chasing their
dreams, the same kind of dreams
others have, such as getting a novel
published. We have writers who
follow the sports franchises we all
love to argue about and bet on, such
as the perennial world champion St.
Louis Cardinals and those teams up
in Chicago.
We give space to our area
legislators, if they choose to use it. We
restrict their political space to news
about what they are working on in
Congress or the General Assembly so
it will not become a campaign stump
every couple years.
We plan to keep going, Peoria.
We will need your help, of course,
because our advertisers and potential
advertisers need to know their ads are
being seen in
The Peorian
and online.
Please let them know you
appreciate them for helping put such
a worthy publication in your hands.
We appreciate you.
President ӕ Publisher
Julie Russell
Editor
Paul Gordon
Design
Stuart Clubb
Mike Cameron
Megan Valentine
Contributing Writers
Kevin Kizer
Dr. Peter J. Couri
Cathi Hawkinson
Dr. Joy Miller
Kate O’Hara
Bill Knight
Advertising Sales Contact
Production Manager
Mark Kiel
Production
AdCo Advertising Agency, Inc.
1302
W. Pioneer Parkway
Peoria, IL 61615
Phone: (309) 692-7880
Editor
From the
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thePeorian.com
