Page 14 - The Peorian Vol 3 Issue 1 Winter

14 thePeorian.com
The Past
Online sales increased 15.5
percent in 2012 over the previous
year.
“Online and mobile continue
to be a leading area of growth for
retailers. In this economy savvy,
cost-conscious consumers go to
the web to do their research and
get the best bang for their buck,”
said the NRF’s Shay. “In addition
to researching what their peers
are saying online about products
and gifts this holiday season, con-
sumers will use the buy online,
pick up in store option retailers’
apps and mobile websites to find
something special for their loved
ones.”
Grannis noted that mobile
shopping from smart phones and
tablets is still in its infancy com-
pared with using PCs. Because of
that, and because of the grow-
ing popularity of that method,
growth in using electronics for
holiday shopping likely will con-
tinue to grow unabated, she said.