Bradley unveils new logo

Bradley University announced Wednesday that it is introducing a new university logo that reflects both the rich tradition of the institution and a modern expression of the university brand.

The previous university wordmark was implemented in the late 1990's. University staff worked to create the new logo system to unite the campus’ graphic identity.

“The new logo system is a positive step forward in cohesively branding Bradley. I am pleased and excited about the new look,” said Bradley President Gary Roberts.

The updated logo system will begin to appear across Bradley’s electronic presence immediately. Implementation of the logo system in print materials, signage, etc. will occur in various stages to incur minimal cost to the university. 

While the new logo system includes a "B" shield similar to the Department of Athletics' mark, the shield in the university logo is smaller to maintain emphasis on the university's name.  There is also a difference in the font used, the university said.