As the time has been passing, the social media content— whatever we post on Facebook, Twitter, Pinterest, and Instagram— has been gaining significance in the Google searches. At present, 76 percent marketers have accepted the influence of social media on the SERPs and are using the power of social media to beef up their SEO efforts. One of the most prominent activity is to post their articles and other informative pieces of content on the social media. In 2017, we have seen the content posted on the social media getting more prominence in the SERPs all owing to Google’s Scrolling Carousel & Knowledge Panel.


Sound amazing, right? Whatever you post on social media will be easily searched on the search engine. A simple practice is to write your name on the search engine and you will get some of your social media posts in the image results. This involvement of social media in the search engine results has been blurring the lines between ‘social media’ and ‘web’ concerning the SEO strategies.


Choosing to anSEO company make sure to find one that also offers social media services as well and provides you utmost visibility on the leading social platforms as well. It has also been reported that the links to content on the social networks (like, Facebook, LinkedIn, Google+, Twitter, YouTube, etc.) assist the search engine crawlers in understanding that which website is credible and should be ranked higher on what key phrases.